Father’s Day Big Gesture: How to Pick the Right Car for Your Pop?

Every parent plays a fundamental role in shaping the life of their children. The countless sacrifices and love that is received from a parent is second to none. Fathers are often the first ones who teach their children how to drive a car. Purchasing your first car for college would not have been possible without your father, guiding you through all the fine details. Therefore, this Father’s Day, gifting your old man a sweet ride would be a small gesture that he would cherish for all the years ahead.

Factor In: Important Elements when Purchasing a Car for Your Dad

When it comes to fathers and their comfort, you should think about the following points before you make a decision.

1. Narrowing down the Right Car Model

You know your dad the best. If his main need is comfort, then gift him a car such as the 2019 Honda Fit that has easy to use technology, good value for money and an efficient engine. Alternatively, if your father is interested in adventures and road trips, then the right car for him would be the legendary Toyota Land Cruiser that can sustain rocky terrains. Therefore, narrowing down the right car for your father will require you to research extensively on the type of cars that he likes and needs. Make sure you purchase a car that encompasses all your requirements and budget.

2. Financing the Car

The way to finance a car for your father is to either to apply for the auto loan in your name or to co-sign it with your father. As it is a gift, ideally the auto loan should be in your own name. Consider the options for auto financing in terms of the length of the auto loan, the debt to income ratio, your credit score and your current credit standing. The best strategy would be to choose the right car, compare different auto loan quotes and find the best quote. If you are confused, starting with a heavy down payment will help you reduce the burden of the auto loan.

3. Registration & Title Formalities

The first thought to cross your mind would be to put the name of your father for the title of the car. In some states, the name of your father on the title may not be legally possible. You cannot purchase a car in someone else’s name and if you wish to have a shared title, the other person is required to sign the paperwork, which would ruin the surprise. For instance, New York DMV requires a bill of sale from the buyer that indicates that the purchase price is $0 as it is a gift. Thus, make sure you figure out the laws of gifting a vehicle in your state with regards to title transfer and registration.

A Gift of a Lifetime

A car is a big investment and you should prepare yourself with all the details before you make the purchase for your father. Once you sort out the nitty gritty of purchasing the car for your old man, decorate it yourself as a gesture on Father’s Day and it will be a gift that he will never forget.

Retirement Planning Ready In Five Steps

However, a TRP can still be a smart strategy when you’re working full-time and want to boost your retirement income

Some super funds have a minimum account balance, so it’s important to check if yours has a limit before you start a TRP.

A TRP isn’t always the most effective strategy. If you have investments outside super, you may actually be better off keeping your super as it is and using your other assets to supplement your income. In your retirement financial planning our advisor can help you choose the best option for your situation.

Set a target. Think about when you plan to retire, how long you’re likely to spend in retirement and your ideal retirement lifestyle. Then decide on the income you’ll need to make it all possible.

Crunch the numbers. Check your super savings to see if you’re on track.

Boost your savings. If you need to save more, consider boosting your super with pre-tax salary sacrifice contributions or after-tax personal contributions. A financial planner can help you decide on the best approach for your situation.

Consider going part time. 41% of Australian workers over 45 plan to work parttime before they retire1, helping to ease the transition from full-time worker to full-time pleasure seeker. And depending on your situation, you can work parttime and continue to build your super, while supplementing your income with a Transition to Retirement (TTR) Pension, which is generally a lower-taxed income stream.

Change your asset mix. As you approach retirement, you’re likely to want to shift your investments from higher risk growth assets to more conservative income-generating assets. But with many Australians now looking forward to an investment time frame in retirement of 20 years or more, it may not make sense to abandon growth assets altogether.

Transition to retirement

A gradual move to retirement

Many people continue to work past age 55 due to different reason. Some need the money. Some wants to enjoy social interaction and the mental stimulation that a job offers. Some will reduce their working hours according to way to slowly ease into retirement.

The Australian Government has made it possible for you to continue your working while drawing down some of your super benefits. The policy known as transition to retirement, allows you to supplement your salary and maintain a comfortable lifestyle. You can also use this policy for tax saving purpose and boost your super before when you retire.

Government Shutdown- Trouble Brewing For Those Anticipating a Tax Return

According to IRS (the nation’s tax collector), the tax season will begin by the end of this month and they will start sending people their tax refunds, irrespective of the government shutdown. Although the news comes like a relief for all those who are anticipating a tax return, trouble can still be seen brewing in the background.

How Will the Federal Shutdown Affect Taxpayers and Why?

The government shutdown was expected to end by the mid of January. But, since President Trump and the Democrats have not yet arrived at a point of agreement, the shutdown can be seen continuing for another couple of weeks. Although the IRS declared that it will start sending taxpayers their refunds as the tax season begins, it may not be a possibility because the government is facing an obvious shortage of funds. A majority of federal employees have temporarily been rendered unemployed due to the government shutdown and problems will only rise from here.

As a result of the federal shutdown, a lot is currently standing between you and your tax refund. Here are some of the issues that might keep you from getting your tax return in the coming months:

Uncertainty Regarding Rules

Accountants need proper guidelines and regulations to determine how the tax refunds of majority filers will get affected. For example, small business owners are looking forward to a 20-percent qualified business income deduction. Normally, the pass-through entities such as sole proprietorships and S-corps qualify for this tax break. So, the accountants need to be well-versed with the regulations before they go on to guide filers through the 2018 returns. The federal government shutdown has slowed down the process significantly.

Workforce either Furloughed or Made To Work without Pay

As a result of the government shutdown, the IRS rolled out its contingency plan, according to which, at least 12.5 percent (or somewhere around 10,000) of the federal workforce will be enforced to work without pay. Whereas, the remaining will be rendered furloughed for the time being. The tax season, however, is expected to bring the workforce on the floor. Though the workforce will work without pay, for now, they will be paid once the government reopens.

The IRS gets approximately 95 million calls each year. Among those furloughed are the personnel responsible for taking care of the queries of the filers. This directly implies that the common man will face a very hard time if they want to get their queries resolved.

Staff Processing Amended Returns Furloughed

Among the large number of staff that was furloughed, was the workforce responsible for processing the amended tax returns, which are done more manually compared to the other returns. This also implies that the tax filers having amended returns will have to wait a while longer to receive their tax refund this year.

A Final Word

The longest government shutdown in years has started to create a huge set of problems for the tax filers all over America. Also, it is not just the tax filers who are affected. The shutdown has impacted everyone, in one way or the other. From travelers to farmers to the ordinary Americans, the impact can be seen affecting one and all. In conclusion, there is just one thing to say: the longer the shutdown continues the greater and worse will be the impact.

Advantages of BI Dashboard Consulting

Most companies make use of their own dashboard in order for them to gather and manage real time information. Their dashboards are often connected to the Internet or their own network so that they can disperse their data easily to everyone working in their organization. With the dashboard they can determine how well they are performing based on different issues that they want to concentrate on. These include the customers and the processes in their company most of the time. At times, they find this a hard thing to do and this is why they seek the help of the solutions presented to them by BI dashboard consulting.

Such consulting service can vary from one company to another as well as with the service provider. In general though, they are well known for giving guidance, advice and recommendations to their clients regarding the use, design and the function of the business intelligence dashboard that they are exploiting. Availing of the said service will truly benefit your company. First is the fact that the pieces of advice that you gain are those that come from experts in the field. Even though this is the case, you should keep in mind that there are predators out there waiting for you to pay for their bogus services. This is why you have to be careful and research first so that you will not be tricked by these kinds of people.

The people behind the reliable company that offers BI dashboard consultancy can help you particularly for those that make use of an executive dashboard, which is the most common dashboard for businesses. They focus on the needs of your company including both for the business and the technology of the organization. On your part, it is important that you know the demands and the requirements of your company so that the consulting services provider will be able to help you deal with your business situation.

After providing them with the details of your company, you can now choose the kind of service that you need and also discuss other matters including the cost and the team that will be working with you. Among the services that are commonly offered by them include the assessment of your current business intelligence solutions, designing the data warehouse, identification of the data source, data cleaning, assessment of the quality of the data and the management of metadata. With the great number of services that they present to their clients, you will be able to find the ones that suit your needs.

With the consulting services for business intelligence, you will be able to explore and ensure that the key areas of your company will be taken care of. These include the identification of the key performance indicators and the other supporting indicators that will keep you up to date regarding the condition of your company. You will also benefit from the fact that they ca help you optimize the data gathering processes and also assist you in assessing the systems so that you can manage your company’s performance effectively.

The Need For a CFO Consultant

As competition in any field of business or industry becomes fiercer, any company must ensure that it is well equipped to face the challenges. It cannot expect the free market to abide to the company’s whims. It has to improve its business machinery to enable itself to win the race for a bigger share of the market.

One of the strategic assets of a business is the finances. This is one key department in its set-up that requires constant attention. However, for emergent or medium-scale companies, managing the financial aspect can take away the focus on other major concerns such as promoting products and services and transacting sales.

Hiring a full-time executive to manage the fiscal aspect may cost the company more in the long run. This is because the job is of vital importance to the business and this requires a bigger salary. It is not all the time that the company is beset with financial issues. Therefore, the job can be less significant with functions that can be redundant.

The chances of getting a financial executive, whose capabilities fall short of what was expected, can also be high. This is another downside of regular employment. If this happens, the problems in monetary concerns can only magnify instead. Definitely, this is disastrous for a business that is just starting to carve a niche in a certain field.

Therefore, it is more prudent to have the service of a CFO consultant. This is an expert in the field of finance management, capable of analyzing problems and introducing solutions for the benefit of a client company. With a consultant to take charge of this aspect of the business, a company can save more on overhead expenses and on time and effort devoted for this concern.

Although this is just one of the interim CFO jobs, the consultant will see to it that the fiscal situation of the client company is understood with depth and breadth. In this manner, a comprehensive analysis is made and problems are pointed out.

The holistic appreciation of all issues regarding financial management will lead the CFO consultant to make recommendations that will certainly solve problems. The recommendations will spur new methods or steps to improve the company’s fiscal standing. All these, of course, will enhance its potential surviving the competition.

A business that is interested in interim CFO jobs can easily find companies that offer such services in the internet. However, it is advised to be wiser in this regard. A business must hire only those with highly qualified consultants in their ranks. The most important criteria should be the record of accomplishment of these professionals they wish to hire.

An Image Consultant Can Help You Find the Right Clothes For You

Did you know that the average woman only wears 20% of her wardrobe 80% of the time? If you don’t believe me look at your own wardrobe and see how many items of clothing you have put on in the last 12 months. How to do overcome this problem? Enlist the services of an Image Consultant.

Lets look first at the reasons why many women are in this position and then I will explain why using an image consultant can help solve your wardrobe disasters.

Here is a list of the top ten reasons why a woman only wears 20% of her wardrobe 80%.

When they go shopping they don’t have shopping plan
They do not understand what suits their body shape, age or colouring
Body shape changes through pregnancy, illness or getting older can confuse them and they become unfamiliar and lost when it comes to knowing what suits them
They have had a lifestyle change
They do not know what image or look they want or need.
When shopping they are unaware of what shops cater to their clothing needs
They are unwilling to waste more money on clothes they may not wear.
Many women do not understand that sometimes it is necessary to alter their clothes to achieve the best possible look. Many are not willing to pay extra for alterations when they have already spent money purchasing the clothes. This often results in great clothes not fitting their body correctly. Examples of this would be shortening a jacket, nipping in a waist for more shape, taking up a sleeve or hem or even adding shoulder pads.
They do not give themselves time just to explore shops at different locations to become familiar with what is offered and where.
They do not allow themselves sufficient time to discover what they desire – most miracles do not happened during a lunch break! A frenzied last minute search often ends in purchasing a ‘this will do’ which almost unavoidably becomes a ‘closet orphan’.
So how do we solve this problem? The best way is to enlist the services of an image consultant to take you on a personal shopping trip. How do personal shopping trips work? Your image consultant will look at you and your body shape, size, personality and life style. She will then guide you when shopping to ensure that you will only purchase items that flatter your body and make you feel great and look fantastic. No more impulse buying. No more closet orphans. These items will be pieces that will add value to your wardrobe as you will wear them over and over again.
The benefits of using an image consultant are numerous and the lessons you will learn when shopping can be taken with you throughout your life. Shopping will become fun again and by selecting the correct clothes you will not only be wearing 100% of your wardrobe but saving thousands of dollars along the way.

Ten Reasons Why You Must Hire a Marketing Consultant in 2010

2009 has been a rough year for most businesses. Marketing budgets, key projects, and staff have been cut dramatically. This makes it much more challenging for marketing teams to deliver. Every marketing dollar must work harder than ever.

While many predict that 2010 will begin our road to economic recovery, most agree that the process will be slow. In the interim, marketers must find new solutions to help them meet their marketing objectives. Increasingly Marketing Directors are beginning to outsource marketing projects to get more done with less.

Top Ten Reasons Why You Must Hire a Marketing Consultant in 2010

1. Boost Marketing ROI!

2. Make Your Job Easier!

3. Free up key staff to focus on mission-critical projects

4. Objective viewpoint

5. Access expertise your team does not have

6. Motivate your team

7. Lead a Pilot Program

8. Stay ahead of your competition

9. Boost Employee Morale

10. Make your boss look good

1. Boost Marketing ROI – Adding experienced talent to your team on a project basis will enable you to complete more projects and be more efficient which in turn increases your overall Marketing ROI. No salary, benefits, vacation expenses – all this adds to your bottom line and boosts Marketing ROI.

2. Make Your Job Easier! New job requisitions may or may not be in your near future – hiring an outside consultant will add marketing muscle to your team at a fraction of the cost of a new hire. You can accomplish more with less.

3. Free up key staff to focus on mission-critical projects. Your staff of four marketing managers has twenty-two projects to complete in Q1 2010. They all must be completed but some are more critical than others. Adding temporary marketing staff will allows you to complete them all, assign your top staff to the most critical assignments.

4. Objective viewpoint. Bring a new fresh perspective to your business by outsourcing projects. Hiring a consultant who has extensive experience in your industry can be a tremendous value to your organization over the long term.

5. Access expertise your team does not possess – Your team may lack experience in a specific area – like social networking or e-mail marketing. Outsourcing allows you to access that expertise on a temporary basis.

6. Motivate your team – Hiring an outside marketing expertise will certainly motivate your team to do better. Even though they are hired on temporarily, your staff will still view this as competition – there is always the possibility that they could be replaced by this new talent…

7. Lead a Pilot Program – Don’t use existing resources to manage a new unproven marketing concept. Hire a consultant to lead the launch of the program and allow your team to continue to focus on the proven money making initiatives.

8. Stay ahead of your competition – Using an experienced consultant can help your leap over your competition by completing a research assignment or keeping track of competitive activities – something your team may not have time to do or time to do it well.

9. Boost Employee Morale Employees who have survived layoffs are grateful to have a job but are very stressed out with the large workloads they have been left with. Marketing departments have been cut to the bone and stressed employees don’t perform as well. By alleviating their workload on a temporary basis will encourage higher quality work.

10. Make Your Boss Look Good. When you exceed your marketing goals you make your boss look good which in turn is good for you and your staff.

Computer Consultants – An Overview

Computer consultants are indispensable in the ever growing IT industry since they cater to IT needs. The consultants are an integral part of the industry and their fields of specialization is Web services which include Website Designing, Corporate Emailing, Website Hosting, and domain name registration. They are skilled IT professionals who are always ready to offer the best services for the best deals at an affordable price.

Their chief role is to add more value to businesses by making the business of IT companies and corporate save up on their cost and also give these companies a window of opportunity on information technology and the Internet. They have been trained and their skills are targeted to provide a positive impact of the IT industry towards business and also to the society. Although, it is not easy being a computer consultant. They take up challenges to achieve their goals.

They add value to client processes by using technology and they have a knack for figuring out and understanding the business needs of a client. Computer consultants are recruited by companies for their intelligence and skill in computer web services. They should have good interpersonal skills to be able to interact with customers and impress clients. They can also be engaged in research and development activities befitting the company’s needs. The need for consultants can be for expertise on the existing technologies been deployed by companies or even for emerging software technologies.

They work both in the private as well as the public sector. They cater to the needs of both big and small and medium sized enterprises. It is very important for computer consultants to develop and create a good reputation for themselves. They need to be always on their toes to engage themselves in high level business dealings and they should be equipped with relevant work experience in industries such as e Learning, environment and health care. They are mediators in funding researches and also to generate business applications. It is also their job to develop fresh data management technologies. They play a big role in managing business processes more efficiently.

Branding for profits

Branding for … 2002 Pavel … meaning of the Brand is quite … In … is the image of your product, if we speak … branding and/or the image of your

Branding for Profits
copyright 2002 Pavel Lenshin

General meaning of the Brand is quite abstract. In short,
brand is the image of your product,Guest Posting if we speak about
product branding and/or the image of your company if we deal
with corporate branding or, in case with one man business,
brand of personality.

Since the majority of online venture start-ups are
represented by small businesses, that are 101% online and
the life cycle of digital products is relatively short, it
is wise to unite these branding terms into one e-business
brand, that reflects market’s viewpoint on your business as
an unique entity.
This viewpoint exists in peoples’ minds whether they are
your competitors, clients, partners, friends or your own
employees. That is why your brand is psychological by its
nature, what creates new challenges as well as additional

Strong brand in the mind of a person generates honoring
feeling to your company/product or you as a company’s “face”.

Poor brand may represent negative impression about your
product or be the result of an absence of that impression,
and I should say that it is much more advantageous to offer
a new brand to the market, then try to do something with bad
image. Since we are dealing with psychology, it is clear
that good image and reputation is very hard to build, but it
is even harder to restore.

If you want to reach the heart of you customers’ “likes” you
need to:

* Offer maximum quality no matter what you offer or do.
* Deliver pleasure.
* Be innovative.
* Address to people’s emotions.
* Evoke desire and interest.
* Provoke active response.
* Build trust by repeated contacts as a foundation of
long-term relations.


—1. Unique Selling Proposition (USP) is number one passive
“brander” for your business, where you go UP (Unique
Proposition) the straight road of successful branding or
making your way through a very deep forest of competing with
other already established brands.

Suppose you have created new proposition, new kind of
service and if you have named it, for instance, “WebSky”,
then all people would call it “WebSky”, not “A service that
offers you 1. … 2. … 3…. and provides 1… 2…. 3….” It would
have a neutral brand from the very beginning, no need to
create, imagine or popularize it among hundreds of others.

Windows is a TM and great Brand for Operation System of
well-know software giant. Don’t you think about what makes
us pronounce “Windows” instead of “Operational system” or
“OS”? The answer is simple – Windows occupies more then 60%
of OS market. Microsoft’s OS in the informational society
plays the same role that would have played some imaginable
Oil Monopoly in the former industrial society. Hopefully
there is no oil monopoly but there is a monopoly of the
software “fuel” which is used by majority of computer

The idea behind Microsoft is also true with McDonalds, Coca
Cola or Mercedes-Benz and it is on the surface – they are
monopolies or, at least, oligopolies in their respective
markets with their respective strong USPs and therefore
strong brands.

So let us summarize this important fact – the more unique
your market offer is, the more unique, easy to remember and
easy to associate with your brand will be.

—2. The second thing is the size of your business in terms
of financial capacity and market share. Very few people
pointing to that fact, but its effect on your brand shouldn’
t be underestimated. No matter what product you offer to the
online market, it will surely lose the brand war, if your
marketing budget is $00.00 and your whole business is
located on some unknown unstable hosting as a result of
funds deficit.

Everyone speaks about great brands like Coca Cola, but no
one actually says, that it makes absolutely no relation to
an entrepreneur, who wants to start his own small practice

Know your competition and develop the marketing strategy
that would reflect your business capacity, needs and suit a
marketing budget. The smaller your business is, the more
aggressive your branding should be. Branding has a feature
of building itself when your business is rapidly expanding.

—3. Corporate culture is another vital brand creator. The
epicenter of your brand is the company itself; therefore the
more positive and brighter the company “feels” inside, the
more positive, attractive and shiny it will look outside.

If your online venture’s stuff numbers you and your cat :0)
you can easily build a delightful business culture but, to
my regret, it won’t have a big influence on outside world.
What will have an effect is the popularizing of your
business values through partner networks and/or clients.
Friendly atmosphere that welcomes employees’ or partners’
creative initiative with the focus on development of
personality, is exactly what makes a difference and lights a
“fire” in the eyes of every person your company deals with.

—4. Know your market. This small sentence comprises an
understanding of the needs of your market niche,
satisfaction of your market needs via directed promotional
campaigns, adopting the development plan in compliance with
analysis of the strength and weaknesses of your business as
well as closest competitors.

Don’t devaluate your brand through wrong market approach.
People pay much more attention to their own needs as well as
to companies that satisfy their needs. The market offers
should be specific and directed to particular niche with its
unique problems, joys, hopes and needs. Don’t try to shoot
several ducks with one shot.

Your branding campaign should reflect the market you are
working with in a clear and highly beneficial way to your
potential customers.

MAJOR WAYS of online branding:

1. All possible kinds of online promotion: banner
impressions, classified ads, solo ads, articles submission,
web-site traffic building, opt-in email campaigns,
promotional joint ventures, ezine publishing, viral
marketing. All these ways of branding positioning are to be
2. Expand your e-business network by running
partner/affiliate programs.
3. Co-branding by means of strategic partnerships, joint
ventures with the established brands in non-competing
markets, for additional market and branding exposure.
4. Unique personal and/or corporate culture.
5. Informational and design representation of your business
6. The product/service itself. It is mainly through them
your clients acquiring positive or negative experience of
dealing with your company.
7. Domain name, design, logo, motto, TMs, SMs are the main
subsidiary representatives of your brand. That is why they
should be clear and supplement each other in conveying your
8. Testing and measuring the response rate of your branding

Why branding is so important? Because it, firstly, creates a
platform via loyal market surroundings for easy and quick
business growth; secondly, increases perceived value of your
whole company. Do you want your own company to develop
smoothly along with exponential growth of its market value?

8 Personal Branding Mistakes that are Hurting Your Business

Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Interestingly, I have noticed more and more corporate surveys are heavily modified with questions about “how do you feel this company represents itself?” Branding and business representation are imperative in todays market. How you come across and are perceived are more important than just a logo and a tag line.

There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn’t enough to define your brand.

Therefore,Guest Posting it’s very important to thoughtfully create a personal brand that truly shares who you are and what you stand for.

If a brand isn’t appealing to your audience or not genuine, it can repel customers. But the process of creating a brand can be intimidating for some.

So how do you avoid personal branding blunders when it comes to helping instead of harming your business?

Here’s the biggest personal branding mistakes to avoid:
Thinking you don’t need a Personal Brand
Whether you intentionally create a brand or not, every communication and experience you have with customers and potential customers is shaping your brand.

That’s why it’s critical to create a positive brand communication. If you don’t take time to define your brand, your message can get wishy washy. That lack of clarity will hurt your marketing efforts.
Using Copycat Branding.
Often when people start out in business they feel like imitating their top competitors is a good idea. Don’t imitate, instead innovate.

Accentuate what makes you unique. Differentiate yourself. Show why your differences make you a better choice.

Do this by creating signature systems, products and messaging that sets you apart.
Not Being Authentic.
Some people take a dress-up approach to branding. They feel like they must be something they are not in order to attract customers.

Authenticity in marketing matters more than ever before. Being honest and transparent builds trust.
A brand should be genuine and always maintain consistent messaging that is in alignment with your personality and brand.
Lacking Consistency.
Your personal brand promise and message should be clear with every communication.

The more consistent your brand is, the stronger it will attract followers. So as you write blog posts, eBooks and social media posts etc., make sure the thoughts, opinions and information shared is consistent with your personal brand.

Every communication should reflect your brand personality and values.
Not Writing Your Own Stuff.
Content marketing helps you develop leadership in your industry. Your fans want to hear from you – not the same old thing that everyone else is writing.

Every time you write it’s a communication that builds a relationship with your followers. They experience your personality and voice. Make time to write your own tips, checklists, guides and freebies for your content marketing efforts.

Writing unique articles also boost your website SEO.

Not Defining Your Niche.
No business can be all things to all people. It’s really important to define your target market. Period.

The more narrowly you can define your target market the better; otherwise, you risk confusing your customers and you’ll have a harder time attracting the right kind of clientele that you want to serve most.
Not Loving Your Tribe.
Your tribe is a group of people where an unconditional love and connection exists.

Raving fans will tell the world how amazing you are. That’s why it’s important to give special treatment to your tribe.

Find your tribe. Love them hard. Give them special offers. Allow them behind the scene’s peaks. Share advanced notice about things coming down the pipes.
Forgetting Quality and Professionalism.
The Internet knows all so if you make a mistake, someone’s going to catch it.

When you send a newsletter with typos or broken links it reflects poorly on your brand. When your customer has a problem and calls customer service, they want their issue resolved.

Pay special attention to your appearance. Watch the language you share on social media. Your demeanour should be humble not arrogant. Display ethical behaviour when attending public events. Answer the phone professionally.

Take these lessons to heart and keep them at the core of your personal branding strategy. Even if you feel good about your branding efforts, it’s smart to step back and take a look at your existing strategy and double-down your efforts to protect your personal brand.